So you've decided that your business needs a new (or improved) presence on the web. Given the increasingly rapid development in web technologies, and the corresponding rise in customer expectations when it comes to the web browsing experience, simple HTML coding likely won't be enough for your website to succeed. Fortunately, there are a number of different website languages available. If you are starting from scratch, then your first step should be to decide which language will get you the kind of website you want. In this article we'll talk about various "server-side" scripting languages, and discuss how each might be beneficial to your web development plan.

Server-side scripting languages are technologies in which a request from your customer's web browser is fulfilled by a script running directly on the server. The script then generates and returns a dynamically-created webpage. By using server-side scripting, you can...

Given the ever-increasing number of websites on the internet, it is more important than ever to distinguish yourself from your competition. Regardless of whether your website is for business, a hobby, or personal, you want people to remember your site over those with similar subject matter, and to remember it well enough to return for future visits.

The first step in distinguishing your website is to figure out "who you are". This means that you must identify your business space and identity, and what makes you different from your competitors. While this might seem to be an easy (perhaps even trivial) task, giving it some real thought can help you far beyond this exercise. Coming up with your company identity...