Article: Three Tips To Improve Your Search Engine Ranking

	Marketers are feeling the pinch and now want more measurable ROI for their advertising investments. They are turning to SEO and online advertising.

There are many ways to publicize your website and drive more traffic to it, including pay-per-click programs, link exchanges, and direct advertising. However, you should not overlook the fact that many potential customers now use search engines, such as Google, as their primary way to find the goods and services they need. You should therefore work to help these new customers find your website by increasing the ranking of your website in search engine results pages.

There is a large and well-developed industry of consultants, books and advisors on these kinds of Search Engine Optimization ("SEO") techniques. However, there are a few relatively quick and easy techniques that you (or your webmaster) can perform to increase the likelihood that your website will be listed higher in a given search results page. For many search engine users, these "natural" or "organic"...

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  Article: Should My Website Have a Privacy Policy?

	A recent Business Week survey of 100 leading sites found that 67% did not display any privacy policy, and of those that did, many policies were hard to find and confusing.

One question many new webmasters ask is whether their website should have a "privacy policy." If your website is a simple "billboard" or "directory" type page that gives your store's address and operating hours, then you may not need a written privacy policy. However, if a website collects any kind of information, like a name or an email address, from its visitors, regardless of whether that information is provided by the visitor themselves in exchange for something like a newsletter or a download or the information is obtained through the use of certain web and browser technologies such as cookies, then the answer is definitely "yes", you should have a privacy policy.

Legal Requirements
There is currently no general U.S. legal requirement that every website must contain a privacy policy. However, the collection of certain types of information from your customers, or the collection of any personal...

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