October 2006 Newsletter

The importance of Online branding.

The term ‘branding’ is often discussed, yet hard to define. It refers to not only the colors used in marketing collateral, but also the company’s philosophy and values. Branding includes the general vision a company follows, such as it’s stand on the environment, diversity, product quality or customer service. It also encompasses a firm’s corporate identity including their logo and colors, their marketing strategy, their customer service practices, their ad copy tone and their broadcast media strategies. Just as important, branding includes a company’s online marketing strategies.

What Makes a Good Brand?

Your brand infiltrates everything the company does and evokes a feeling or emotion within its customer audience. That brand may be youthful and fun, like the MTV or Apple Computer image, or it might be highly environmental and grass-roots, like Ben & Jerry’s ice cream. A brand is unique and recognizable, like Tiffany’s signature turquoise, breast cancer awareness pink or Coca-Cola’s red....

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How to Decide Which Web Design Software is Best For You.

As websites become increasingly complicated, many of the tools for "do-it-yourself" websites are keeping pace. Whether you are looking to create your own high-end business website, or a less intricate home business or personal website, there are a number of tools available to help you accomplish your goal. Some of these tools include powerful capabilities that most websites would likely never utilize, while others have basic functionalities and have the look and feel of word processing programs. Additionally, some of these programs are available at no cost, while license fees for others can run to several hundred dollars or more. This article will discuss the features of the leading tools, and provide the information necessary for you to select the best program for your needs.

Do I Need a Program at All?

Since the code that powers websites is essentially just text, any text editor (even Microsoft's Notepad) can be used to create a website. While authoring HTML code directly might lead to cleaner code, and help you to better understand what's going on "behind the scenes", spending the time to become a rock-solid coder might simply not be an option....

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